So disappointed to hear what they are doing and won’t buy any of their products in the future.

Thank you so much, my hairdresser uses L’Oréal colour which I wouldn’t use, nearly dud when I read their very convincing lie. Thankfully, I checked here first

Thank you for caring this much, we need more like you!!
Kind Regards Lindsey xx

“Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.” – direct quote

I’ve only recently developed an interest the use of makeup, and chosen to research cruelty-free brands before I start purchasing, so I am asking about this out of genuine curiosity, as I am not yet well-informed on this matter myself. As a new consumer, the L’Oreal FAQ seems plausible and makes sense to me. Am I missing something? (assuming so due to their trends in misleading people… but maybe…) If there is any new information on this, such as another blog or an update to this one, I’d appreciate it, thanks!

Side Note: I don’t support them selling in China, but they have yielded progress in removing animal testing with safer alternatives. This leads me to ask, how else could they do this effectively, where the government listens and attempts this? (I’ll research this myself, but I’m asking here as well, because lots of the people here are better informed about this topic already.)

And please don’t forget that PETA is problematic to many people as well.

I’ve just heard this radio ad too, I’ll be contacting the Advertising Standards Agency as well. Surely it shouldn’t matter how many people complain, just the fact the ad is misleading should be enough.